Revolutionary products that seemed destined for success but failed to find sustainable market fit. Discover what went wrong and how to avoid similar pitfalls.
Pan American World Airways was more than an airline; it was a symbol of American glamour and global reach, the very definition of the "Jet Age." This is the story of how deregulation, terrorism, and a mountain of debt grounded an icon forever.
For a century, the Sears catalog was the Amazon of its day, a retail titan that defined the American shopping experience. This is the story of how a company that once sold everything, from houses to hardware, lost its identity and its customers to the very forces of convenience it pioneered.
It invented the first digital camera, yet was destroyed by the digital revolution. The fall of Kodak isn't just a business case study; it's a cautionary tale about the fatal cost of ignoring the future you created, even when you hold the patent for it.
After a decade of market research and a massive $250 million investment, Ford was convinced it had created the "car of the future." Instead, the Edsel became one of the greatest product disasters in history. This is the story of how you can do all the research and still get it catastrophically wrong.