All Case Studies

Comprehensive analysis of business failures across industries. Learn from the mistakes of others to build stronger, more resilient companies.

10 case studies
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Pan Am: How America's Flagship Airline Fell from the Sky
Products

Pan Am: How America's Flagship Airline Fell from the Sky

Pan American World Airways was more than an airline; it was a symbol of American glamour and global reach, the very definition of the "Jet Age." This is the story of how deregulation, terrorism, and a mountain of debt grounded an icon forever.

Myspace: How the King of Social Media Became a Digital Ghost Town
Platforms

Myspace: How the King of Social Media Became a Digital Ghost Town

Before Facebook walls and Instagram feeds, there was Myspace and your Top 8 friends. It was the biggest social network on the planet, a cultural phenomenon that defined a generation. This is the story of how corporate greed and a failure to innovate turned a bustling digital city into a ghost town.

Sears: From America's Everything Store to an Empty Mall Anchor
Products

Sears: From America's Everything Store to an Empty Mall Anchor

For a century, the Sears catalog was the Amazon of its day, a retail titan that defined the American shopping experience. This is the story of how a company that once sold everything, from houses to hardware, lost its identity and its customers to the very forces of convenience it pioneered.

BlackBerry: How the King of Keyboards Was Dethroned by the Touchscreen
Tech Companies

BlackBerry: How the King of Keyboards Was Dethroned by the Touchscreen

Before the iPhone, there was the "CrackBerry." BlackBerry was the undisputed king of mobile for professionals, a symbol of power and connectivity. This is the story of how a titan's refusal to abandon its greatest strength—the physical keyboard—led to its spectacular downfall.

The Kodak Moment: How the Photography Giant Developed Its Own Demise
Products

The Kodak Moment: How the Photography Giant Developed Its Own Demise

It invented the first digital camera, yet was destroyed by the digital revolution. The fall of Kodak isn't just a business case study; it's a cautionary tale about the fatal cost of ignoring the future you created, even when you hold the patent for it.

Vine: How the Pioneer of Short-Form Video Fumbled the Future
Platforms

Vine: How the Pioneer of Short-Form Video Fumbled the Future

With its 6-second looping videos, Vine captivated a generation and forever changed internet culture. As the true predecessor to TikTok, how did this revolutionary platform die? This analysis explores one of the first and most painful lessons of the creator economy.

Blockbuster: How Refusing to Change Led to an Epic Collapse
Tech Companies

Blockbuster: How Refusing to Change Led to an Epic Collapse

The undisputed king of home entertainment, Blockbuster was a weekend ritual for millions. So how did it pass on the opportunity to buy Netflix for a mere $50 million, only to file for bankruptcy? This case study is a masterclass in the dangers of business model inertia.

Theranos: Deconstructing the Biggest Fraud in Silicon Valley History
Startups

Theranos: Deconstructing the Biggest Fraud in Silicon Valley History

Promising to revolutionize healthcare with just a single drop of blood, Theranos and its charismatic founder Elizabeth Holmes mesmerized the world. How did this $9 billion house of cards collapse? An autopsy of fake innovation and a toxic corporate culture.

Nokia: An Autopsy of a Market Leader That Lost Its Way
Tech Companies

Nokia: An Autopsy of a Market Leader That Lost Its Way

Once commanding over 50% of the mobile phone market, Nokia was an unstoppable force. How did it fail to see the iPhone and Android revolution coming? This deep-dive autopsy examines the fatal cost of technological arrogance and slow adaptation.

Ford Edsel: How a $250 Million Bet Became a Byword for Failure
Products

Ford Edsel: How a $250 Million Bet Became a Byword for Failure

After a decade of market research and a massive $250 million investment, Ford was convinced it had created the "car of the future." Instead, the Edsel became one of the greatest product disasters in history. This is the story of how you can do all the research and still get it catastrophically wrong.